i am a huge fan of TMQ (i.e. Gregg Easterbrook). the man is a genius! see below from his 12/18 espn page 2 article:

"Christmas note: The airways are awash with ads for the latest big-screen flat-panel televisions from Samsung, Sony and others. This raises the Advertising Televisions on Television paradox. All ads tout the "incredible clarity" and "magnificent pictures" and "striking colors" of the latest sets. But if you're watching on an outdated set, you cannot possibly see the incredible clarity or striking colors. And if you can see the magnificent picture, then you don't need a new television! This is especially nutty when ads boast of the astonishing features of new High Definition sets. The only way you can appreciate the astonishing features of High Definition is to watch on an HD system -- in which case you've already got one."

how awesome is that? maybe i am just a nerd who digs paradoxes (e.g. Grelling-Nelson paradox). well actually i know i am for a fact, but i contend that this is still great even if you're not a nerd.